Want to learn how you can use local SEO to your business’s advantage? Here are six ways to get quickly found in Google.
Use the Power of Google My Business (GMB)
GMB is the power behind the 3-pack maps results on local search results. Being included in this result can give your business a favourable outcome in terms of company visibility. To be visible in the 3-pack maps results, you need to optimise your GMB fully to contain complete business details, customer reviews, and a verified profile.
Create Consistent Citations
Your citations are a significant part of your local SEO strategy, and to dominate the local competition, you need to ensure that all your citations across the Internet are consistent. Also, create plenty of citations as they are references to your business that can be found across the Internet. Keep track of every citation that you’ve ever made, optimise them, and regularly check them to ensure that everything is in line to dominate the local competition.
When creating your content, be sure to use location-based phrases. If you want to come up with the best keyword phrases to use, you will have to do in-depth keyword research to find out which keywords are widely used in your locality. Also, make sure to update it regularly because they will be useful for other types of content that you’ll create online.
Establish Local Visibility
Make sure that all your brand’s location data are accurate. Because many users nowadays perform searches on their mobile devices, you will want to make sure that your website can easily and accurately be found. By optimising for search, your website will come up higher on local search results, therefore boosting your local visibility.
Encourage Customers to Leave Reviews
Whether it’s a star rating or an elaborate review on your GMB, website, or social media profiles, encourage your customers to leave a review about your business. Not only will this help boost your ranking on local SERPs, but know that 97% of consumers read online reviews, while 85% of consumers trust online reviews as much as personal recommendations.
Schema is structured data that is used on any HTML page, which helps search engines add context and highlight your business information. This is why you must ensure that there are structured data on your website to help search engines find you. Schema also benefits your local relevancy, which is important when local users search for your products or services.
At this point, you now know several ways to dominate the local competition. You will need to keep in mind that local SEO isn’t a walk in the park, but it doesn’t have to be hard either. Be patient with the process because it will take some time before you see favourable results. Keep improving your local SEO strategies, and you will dominate the top spot on your local search results!
We’re a local SEO company in Cornwall. If you’re a small business in Cornwall, take a look at how we can help to boost your rankings in Google.
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