Local SEO can dramatically improve results in Google

Local SEO has proven to be one of the most effective digital marketing techniques in recent years. Many business owners have sworn by how it’s improved their businesses. If you currently have a local SEO strategy in place, you should be aware that the changing search engine algorithms and marketing trends must be taken into consideration as well because they are ever-changing. For this reason, your small business will need to continually improve all your marketing strategies, which include your local SEO.

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Here are six improvements that you will need to continually make to your local SEO digital marketing strategy

Incorporate Keywords in Multiple Listings

Local listings are crucial to local SEO, and you probably have set up many for your business. Due to the changes in online algorithms and customer behaviours, it won’t hurt to revisit them and add updated keywords that will help your listings and business rank higher on local SERPs (Search Engine Results Pages).

Gather Quality Links

Backlinks are essential to your local SEO strategy. They help build your site’s authority online, which will adversely have a significant impact on your brand within your locality. Explore new ways to gather quality links — you could present to your audience at local establishments, or perhaps you could lead a discussion about your business.

Improve Internal Links

Many local businesses suffer because they have a poor website structure. If you want to improve this and your local SEO, add internal links where relevant. If you already have internal links, go over them once again and replace them with more relevant ones.

Boost Page Speed

A slow page will be detrimental to your website and your overall business. This is because a website that has slow loading speeds will lose clients quickly. If you want to stay away from such situations, one of the best steps that can improve your local SEO is to boost your page speed. If you are unable to handle the adjustments of your page speeds by yourself, you can always direct it to your technical team, or SEO Pilot will do it for you.

Create Localised Pages

If you’re thinking of building several websites to serve all locations that you serve in, know that it will not be the best step to take. Creating multiple websites will only confuse your customers. So, instead of doing this, create localised pages within your main website instead. This way, your site visitors can easily find the page most suited to their location. Not only is this more cost-effective, but this also enhances user experience, which is a crucial search engine ranking factor today.

Improve Citation Management

Citations are an essential part of local SEO. When you have several live citations, you shouldn’t just leave them and create more. Know that citations are references about your business that can be found online. This is why it’s important that you regularly check your citations, keep them up-to-date, and have them properly tracked.

From this article, you now know several local SEO improvements that you need to continually make. Keep in mind that your marketing strategies always require continuous improvements due to the changing Internet landscape and also customer behaviour. If you keep up with the updates, you will be able to aptly remain relevant to the online search engines’ algorithms and to your customers as well.

If you’re looking for a local SEO agency in Cornwall, get in touch with us today to see how we can help.

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