When we need information, we always turn to Google to help us find answers. Every day, Google processes about 3.5 million searches, so it’s no wonder many companies scramble to get their way to the top of the search results engine page (SERP).
Getting your webpage visible in Google and other search engines is crucial in the success of your business. There are various things you can do to increase your site’s visibility.
Having a webpage alone will not guarantee success. SEO is one great strategy to help your business rankings. Ultimately, you have to make the extra effort, doing a few tricks and tips to achieve a high ranking, such as content creation, ensuring relevance to the audience, website optimisation and more.
Here are a few tips on how to increase your site ranking in Google:
Site speed has been used by Google as a ranking signal since 2010, so it is highly important that your site loads as fast as it can, especially on mobile devices. It means you need to incorporate various strategies, such as:
● Using fast hosting
● Limiting the number of HTTPS requests on your page by keeping scripts usage to a minimum, and using images only when they are clearly beneficial to your content
● Making sure that file images are as small as they can be by making use of thumbnails or tools, such as Tiny Png to compress images with minimal loss of quality
Providing high-quality and useful content relevant to your business will greatly benefit your website. Additionally, using the appropriate keywords you want to rank in search page results can also help increase your site’s visibility. The more relevant the content you have, the higher chance the users will be able to easily find the kind of information they need, encouraging them to stay on your site longer, check back again, and potentially turn into loyal customers.
When users visit your website, navigate through multiple pages, and spend ample time going through and reading your content, Google will take these positive user metrics into account, which will help improve your rankings. Useful, informative, and high-quality content is not only beneficial for your SERP rankings, but it is also good for the overall brand image and the user experience on your site—ultimately, improving your sales in the long-run.
A must for every business website and one of the most basic things you can do to monitor and track your online presence is setting up Google Analytics. This is one of the best methods to learn more about the traffic that comes into your site, like the keywords they used to reach your page. This can be useful information to help optimise your site further and discover certain issues that need improvement.
There are many ways you can do to increase your website visibility. In the end, it all boils down to building a website for maximum exposure making it easy for users and search engines to navigate your site and understand your content. If you are a business in Cornwall looking to improve your online visibility, contact SEO Pilot today. We’d love to help.