Gaining Google’s trust is crucial to the success of your website and your business. This is because its algorithms significantly affect the ranking of your site and how customers will find it. Know that your SEO and web design play a significant role in gaining Google’s trust.
The digital age has prompted search engines to improve their services for users, especially due to the rise in the number of mobile users. As a result, Google announced in 2017 that it would be indexing mobile-friendly websites first. With that, it only makes sense for business owners to make their websites mobile-friendly.
To create a mobile-friendly website, however, you need to invest in a mobile version of your site. Additionally, responsive text and appealing photos will be helpful. Your website design, on the other hand, must follow an algorithm that can adjust to the various sizes of mobile screens accordingly.
Aside from making your website mobile-friendly, it must also be user-friendly at the same time because it is intuitive and easy to navigate. Furthermore, users won’t have a hard time finding what they’re looking for on your website.
There must also be valuable and engaging content that can make your site visitors stay longer. A user-friendly website can also decrease your bounce rates, which is very important for your site ranking, and the credibility of your business.
Know that the attention span of most online visitors nowadays have significantly decreased, which is why your site must load fast. Because your site’s speed heavily relies on your website design, you need to have an efficient web design with small image sizes and other easy to load elements.
Another aspect that you can do is to keep your website free of clutter. Don’t overload your website with information and pop-up ads, videos, and others alike. The cleaner your website is, the faster your page loading speeds will be.
If you want to gain Google’s trust easily, you need to produce valuable content. Your content must also engage effectively with your readers, and it must be straightforward in providing users with solutions. Aside from the content, there must also be a clear content structure in place. If your website has quality content, you’ll find it easier to rank higher on Google SERPs.
The sitemap of your site conveys its layout and structure to visitors which is why you must make sure that your website’s internal links make sense. Take time to check your anchor texts and see whether or not they comply with your industry’s best practices. Also, the design of your site must lead visitors to the right pages.
Your SEO and web design must work together if you want to gain Google’s trust. That said, remember to align your SEO strategies to your website design but always leave room for improvement. Because one strategy may not be applicable for all situations, experiment with a few to find out which one works best for your website needs. The more improvements you make to your site, the more Google will see it as trustworthy. When you gain Google’s trust, you can (almost) do anything, and look forward to better results for your business.
If you’re looking for an SEO expert in Cornwall, get in touch with us to see how we can help.