Google is the most popular search engine today, but for digital marketers and business owners, the search engine is also popular for its notorious algorithm updates. These updates require website owners to be on guard and to be prepared constantly to make updates on their sites and marketing strategies. Failure to comply with Google’s latest updates may penalise your site and have a significant effect on your business online.
Here are some ways to avoid Google penalties in 2020:
Back in the days, keyword stuffing was a thing. It did help a lot of sites to rank until Google had an algorithm update that wiped this type of content on the face of the internet. Now that Google has become more user-focused, they don’t want sites that provide content stuffed with blatantly obvious keywords. Also, take note, Google is wiser now, and it can easily spot a site that tries to manipulate the algorithm. When you get caught, they won’t even send a warning but directly penalise your site.
Bad links from sites are spam and your competitors might use bad backlinks to your site. Therefore, you need to regularly check your site to ensure that all your backlinks are good. Use Google Search Console to identify bad backlinks and should you find bad ones, disavow them right away.
If you want to boost your mobile search traffic, do it right. Google penalises sites that have an improper mobile redirect. For example, a user lands on a website using their mobile device, the website redirects the visitors to an unrelated site while desktop users aren’t redirected on the link that mobile users get. Google can quickly catch this, and you might want need to bid farewell to your hard-earned search engine results page (SERP) rank.
Content is king—and as mentioned, Google has become more into quality and value. So, if you’re only going to feed your users with spun content, don’t bother building a website because it’s not going to be for anything. You won’t get anything from it and even if you use it as a platform to sell with minimal (spun) content, Google will continue penalising your site until you’re on the last page of SERPs.
Now that you’ve established a good website, many people are interested in getting links from you, which means they’re willing to pay for it. It could be a tempting offer, and once you start, you could meet your end in the digital world. Google views sites that sell links as a link farm and it will penalise you for it.
On the other hand, buying links can make you spend money to get your site penalised. Many digital marketers today buy links from Private Blog Network (PBN), which is a series of blogs that look like it provides useful content, but those blogs are only there to serve up backlinks to people who pay the network owner.
Keep your online marketing strategies straight, and you’ll barely have a problem with Google. Don’t let your hard work go to waste. Get in touch with an SEO consultant in Cornwall today, for SEO more tips and get your business website moving up the Google search pages.