Establishing a reputable online presence is the key to running a successful business in this highly digitised world. The internet is deeply integrated into the lives of daily consumers, which means that online marketing is the name of the game if you want to access the right target audience for your company.
That’s why businesses, no matter the scale or industry, rely on search engine optimisation (SEO) techniques to improve the brand’s visibility and boost the site’s organic traffic. This leads to a better ranking on search pages, which leads to an increase in conversation rates and your bottom line.
In a fast-paced world, failing to prioritise your website’s loading speed can hurt your traffic and overall ranking. With only a few seconds of opportunity to capture the attention of your site’s viewers, poor loading times can quickly turn them off and lead them to bounce off to a different website.
Fortunately, you can quickly solve the issue and get your website up-to-speed by utilising tools like Pingdom or GTmetrix to measure your site’s load time. This will give you a full overview of any underlying issues that are slowing down your website, allowing you to improve user experience, boost ranking on SERPs, and increase click-through-rate.
Metadata are typically automatically generated, which is why beginners often make the mistake of overlooking its importance. No matter the quality of your website’s content, you could be losing your ranking potential if you skimp out on optimising your site’s metadata.
This includes enhancing the title of a page, which surprisingly plays a pivotal role in providing valuable insight on your site and brand. Not only does this information help viewers, but it also makes it easy for search engine crawlers to evaluate the relevance of your website.
The alt text for images, on the other hand, can also affect your site’s click-through-rates. With that in mind, optimising your metadata will help put your brand’s name in SERPs. While it doesn’t necessarily put you at the number one spot on Google’s first page, metadata is an essential component nonetheless.
57 per cent of all web traffic happens from mobile devices and the numbers continue to spike up. Consequently, it’s no surprise that ensuring your website is responsive to mobile devices is one of the most critical factors you can’t neglect.
Mobile-friendliness (or responsiveness in tech speak) can go a long way in accessing a significant percentage of your potential customers. If a person clicks on your site using their tablet or smartphone, poor responsiveness can compromise the quality of your website’s content, layout, and overall design.
Keeping up-to-date with the ever-changing rules on SEO is a drawn-out process that requires continuous vigilance. With plenty of strategic options available, there are technical SEO mistakes that beginners can easily miss.
With that in mind, the guide above should clue you in on the common SEO pitfalls to avoid to straighten out the essentials of a solid website and online marketing campaign.
We’re a Cornwall-based digital marketing agency that specialises in SEO services for local businesses in Cornwall and around the whole UK – get in touch with us today to see how we can help.