Search Engine Optimisation (SEO) plays an integral part in business and marketing efforts. Not only does it increase your site’s web presence, but it can also drive traffic to your website, which translates into lead generation and conversion.
Your website needs to be found first before you can even convince your prospects to buy your products or let them know about your services and Local SEO is a great place to start.
One important facet of SEO is the power of Local SEO. Simply put, Local SEO is an effective strategy to market your local business online. It helps companies promote their products and services to local customers at the exact time they’re looking for them online. It can be sorted into two parts: Your business listings in the main search and Google My Business (GMB) listing.
Now, you might be wondering why there is a need to employ the use of Local SEO. Below are four valuable reasons to incorporate Local SEO for your business. Keep on reading to find out more.
1. For Google My Business (GMB) listing
For Local SEO, it is required to sign up in the Google My Business (GMB) listing. You will have to provide your NAP details – name, address, and phone number. Doing so will help your website rank within the local search listings, which makes it easier for people in your area to find your business. Also, a by-product of GMB is the need to list your business in online business directories. This can bring you even more targeted traffic to your website that can translate into sales and profitability.
2. For an increase in relevant customers
When you get your business listed in the GMB and rank high in the main Google search, you will undoubtedly receive more customers. Remember, however, that they aren’t just customers. These are relevant customers in your locality who are looking for something that your business can possibly provide. For instance, if someone enters a keyword within your area, “Cornwall dentist”, for example, then your business specialising in dental services can easily be found. This will lead to higher conversions, which can further translate into sales.
3. For access to customer insights
A Google My Business account allows businesses to get more insights about their customers. Through GMB, you’ll be able to see how many people are clicking on your listing, and where they are clicking from. This data and information can significantly enhance your services.
By using Google Ads, you will also be able to increase your business faster and target your customers locally to help you generate more profits from the local listing insights you’ve gathered. The same is true for Google Search Console and Google Analytics. These free tracking systems enable you to get further insights into your prospective customers.
4. For brand awareness and credibility
Having your business listed in GMB can give your company more credibility. This is because customers typically associate Google with high-quality services. The same is true if you rank for a keyword within the general Google search. Know that people automatically trust Google search results. When you rank high on the first page of the Search Engine Results Pages (SERP) environment, you will not only gain credibility, but you will also increase your brand awareness and recognition among many users.
Local SEO has many benefits to offer for your business. As outlined above, it can put your site in the Google My Business (GMB) listing, welcome more relevant customers, give you access to customer insights, and increase your brand awareness and credibility. Getting your Local SEO setup right can allow you to increase your business productivity and achieve overall business success.
If you are looking for an SEO company in Cornwall, get in touch with us today to see how we can help.
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